Why Social Media Should Still Be Used in Online Contests

by on February 25, 2013

It cannot be denied that social media is among the marketing platforms that many businesses use today to reach out to their target audience and attract more visitors. They even hold contests and giveaways using Facebook, Instagram and Twitter among others.

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While there were earlier reports recommending business to move their contests to their own website, those who have been there and done that say otherwise. The more experienced in using social media strongly believe companies including small business owners should continue to utilize the social platforms in conducting their giveaways and other promotions for their followers. They stressed that while some fans may only just be purely following them, they should not lose hope and instead, develop a positive attitude that these followers will become future customers.

Giving up on social media is not the right thing to do for now and maybe, not even in the future. It is a powerful tool for capturing potential customers and engaging people to keep them loyal to your brand.
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New Analytic Tools to Boost Your Marketing Efforts

by on January 26, 2013

Social media is a favorite tool by marketing people today. They use various sites, in particular Facebook and Twitter, to reach out to their target market and engage with them.

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But in order to fully utilize their potential, it’s not enough to use social media alone. Using analytic tools together with them is most ideal as they can help you analyze your audience and their behavior online much better.

Many of you are very familiar with Google Analytics. It’s a popular analytics tool by search engine giant Google that can be used in multiple social media platforms. But there are new tools you can use today that can help you improve your social media performance.

LikeAlyzer

This free and easy-to-use tool is best used with Facebook page. What it does is analyze your page in comparison with other pages, gives it a grade from 0 to 100 and provides suggestions on how to further improve your page. The recommendations can include comments by fans, questions, frequency of posts and posts by fans.
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Twitter Tools to Help Boost Your Marketing Efforts

by on January 7, 2013

There’s no question that Twitter is helping a lot of entrepreneurs and business organizations in their marketing efforts. This popular social media platform has currently more than 200 million active users with some 340 million tweets being made each day.

I’m pretty sure you still want to improve on this aspect so here are must-have tools that can help you keep track of your marketing campaign and the behavior of your target audience.
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Buffer is a free tool that lets you schedule your tweets in advance. It also provides data on the clicks you get, the number of retweets from your tweet and people who have retweeted or favorite your tweets.

Goo.gl URL Shortener is one service you can use to shorten long urls you want to include in your tweets. It is very user friendly and has a simple design plus it also has analytics that can track the number of clicks on your links, the browser people use to read your posts and their location. [click to continue…]

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Social Media Achievements in 2012

by on December 26, 2012

The year 2012 made so many achievements in the area of social media worldwide. Let’s look back at what these great moments were.
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Firstly, the Facebook Timeline. There were a mix of positive and negative reactions with the change of the profile page to the Timeline. Eventually, users went with the flow and started uploading their most loved cover images.

President Barrack Obama at the start of the year held his first virtual interview with U.S. citizens using the Google+ Hangout. His victory in the U.S. elections was also attributed to his active use of the social media to engage with and be transparent to his followers and citizens of his country.

Pinterest also gained much popularity. In fact, it was voted as Best New Startup at the end of 2011. Interestingly, it was able to refer more business compared to LinkedIn, Google+ and YouTube.
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More Seniors Eager to Learn About Social Media

by on December 6, 2012

It’s true that many senior citizens do not use the internet these days or if they do, they have difficulty navigating through websites. Sometimes, they would ask their grandkids to help them properly use the computer or their smartphones.

But there’s a positive development as discovered by researchers. The latest news is that a growing number of seniors are utilizing technology and recognizing them as a vital tool that can help enrich their lives as they move through their twilight years.

A 2011 report also showed that the number of internet users aged 50 years old and above has almost doubled to 42 percent. Statistics in the U.S. showed that nearly 16 million people aged 55 and older are
using Facebook.
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New Marketing Tools Worth a Try

by on November 21, 2012

Social media continues to provide many benefits not only to private individuals but even to business owners utilizing it to attract more potential customers. When it comes to marketing products or services today, social media is one of the most powerful.

If you’re looking for new marketing tools to use, there are quite a number that many experts are utilizing today. Find out what these are and use them to improve your social media presence.

Cyfe - This is an all-in-one dashboard which allows users to monitor everything from social media and analytics to marketing, sales and support. This is great for teams with members who want to take a look at the interactions and want to learn more about their community.

Cloze – This tool can monitor your social network by letting you see the activity of people by date. In addition to monitoring, you can easily respond to your connections directly from the Cloze interface. As such, you don’t need to open several browsers or tabs to keep track of your social media accounts. It’s a big time-saver.
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LinkedIn Enhances Company Page Look

by on November 6, 2012

Do you run a business and have you established your presence on social media to promote your products or services? If you’re a business owner, you can utilize LinkedIn in addition to Facebook.

LinkedIn allows the creation of company pages just like Facebook. The site has a new layout now allowing people to easily follow and engage on your page.

To let you in on what’s new, here are the areas that you need to take advantage of to boost your company’s presence.

The banner image is a new feature. You can add this at the top of your company page very similar to Facebook’s cover image. You need to make sure, however, that the banner measures 646 x 220 pixels to
show the image and your branding clearly. Make this part as attractive as possible to spark the interest of visitors.

The About section is another place where you can provide a comprehensive information about your business. This is now situated at the bottom.

Don’t forget to provide your specialties as well. Here, you will need to use relevant keywords to make your company easily searchable on LinkedIn.

On the home tab, there are the Career and Products boxes that you can populate as well to let your visitors know more about what you do. They’re on the right sidebar. Experts stressed you need to provide your primary product while filling out the Product and Services section so it is shown in the box. It can be anything from a physical product to a downloadable one (free or paid) or even an event.

Another new addition to the LinkedIn company page is the Product Recommendations section. They are on the right sidebar visible to visitors viewing your page. These recommendations are important as they serve as your social proof which in turn helps increase your credibility.

Status updates have also been improved. This time, images that you post or those that are pulled from the link you paste are bigger. You can even choose the groups of followers you’d like to share your
update with. Social media specialists recommend customizing your updates to engage visitors and followers and more importantly, do it manually every time.

The other good news about this latest design of LinkedIn company pages is they’re now visible on mobile devices such as the smartphone and tablet. By using the LinkedIn mobile apps, people visiting the site can now view your page. Now that’s a big plus! So what are you waiting for? Create your own company page on LinkedIn now.

Photo via beheardmedia.com

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Twitter’s New Profile Highlights Header Image

by on October 20, 2012

Twitter is one social media platform that never ceases to amaze its users. The site recently launched a new profile design that focuses on the header image.

The header image is the centerpiece of the recent Twitter changes. It can show your profile image and you can use this huge image to inform users about your business and what you offer.

This particular image works as a background of your profile photo, username, Twitter account name, bio, location and web link. Unlike Facebook’s cover image, it is larger in size and does not have limitations on what you can put on the image. As such, you can also include your website address, email address, special offers, hashtags and special announcements.

To maximize the use of this header image, you need to choose an appropriate photo that’s closely related to your business. You can show your products or people using your products.
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How to Sell Products Online via Facebook

by on October 8, 2012

Are you into selling any kind of products? Do you wish you could also get online and do your marketing on the internet but don’t know how to create a website?

Take heart because you can find other avenues to sell your products and one of them is through social media. In fact on Facebook alone, you can already set up a mini-website where you can provide information and photos of what you’re selling.

Assuming you already have a personal Facebook account, the next thing you should do is to set up a Facebook page. This can be linked to your personal account but is a separate page which allows you to
use it exclusively for business purposes.

A very important step when creating your page is to populate it with as much information about your business. Include contact details, return policy and shipping policy.

Post photos of your products and organize them according to albums. Do make it a point to provide a clear description of the items and include their prices if necessary.

After setting up your Facebook business page, driving traffic is your next priority. You can do this by putting the name of your business as your employer in your personal account’s About section. When you do this, the name will automatically become a link, which when clicked will direct people to your business page.

It’s also an advantage to link your Facebook page to your other social media accounts such as Twitter and LinkedIn. You can include them in the About section.

You should also make a shoutout of the page and your business on your Timeline. Remember, you still don’t have followers immediately after creating the page so posting a status update about the products you’re selling will help spark the interest of your friends who will then be encouraged to visit it and like it as well. Your shoutout should be something intriguing that will prompt people to click on the link to your business page. You can also include a photo if you like.

Finally, once you’ve gained some followers there, do ensure that you update your page regularly. This way, your updates will show in their news feed and they’ll be reminded about your and your products.

Photo via blog-astuces.com

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