Author Archive

Some Notes on Social Media Strategy

Both large and small businesses are getting in on the social media game. This means that social media strategies are getting integrated into their marketing schemes. In order to form a good social media strategy, a business needs to consider this type of marketing from several different standpoints. The following are some strategic elements that [...]

The Reasons Social Media works so well for Businesses

You may be aware that social media has become a very popular new way for businesses to approach internet marketing. Why is this the case exactly? Understanding the underlying reasons why social media helps businesses to succeed is a good first step in implementing these types of marketing strategies.

Questions to Ask Web Host Providers

Making your web site as attractive and as user friendly as possible is something that should be at the top of your priorities. After all, with the countless web sites that are in existence today, the competition is as fierce as could be. If you are aiming to achieve good results for your web site, [...]

How You can Use Social Media to Edge Out Your Competitor

This post is NOT about improving your social media presence but using your competitors social media presence to benefit your business! Spying is not something new in business. It’s as ancient as the most ancient tactics used by traders of the olden days. However, these days we’d much rather give it a nicer term, something [...]

Facebook’s Personalization of the Internet

In the just concluded Facebook F8 conference, Facebook has announced to the world the next chapter in Facebook’s history: putting facebook’s social graph at the center of the internet. To the ordinary user, these new features that facebook announced, advertised as a “new way to personalize your online experience” may seem like simple features, but [...]

F8 2010: Ultimate Facebook Conference

Anticipation is high for this year’s Facebook f8 conference. For those who don’t know what f8 is all about though it can be quite confusing as to why it is so talked about these days. The f8 conference is an event for “developers, entrepreneurs and innovators who are connecting people across platforms and defining tomorrow’s [...]

Facebook Quantifies Things For Marketers

Barry Adams, an online marketing specialist, reported yesterday that “Facebook is taking social media marketing seriously.” Apparently Mr. Adams got an email from Facebook containing useful information on all pages that he serves as an administrator. The email contained information such as: -number of new fans -wall posts -statistics on the pages visited by fans [...]

·