AnnLuck posted her rules of engagement for any business using social media in Youmoz and I’m going to expound on her points.
1. Be transparent – Do not post as someone else, especially as a customer just to appear like someone’s interested in your company and/or product. Disclose your true identity and intentions.
2. Never fight, [...]
Can I see a show of hands–how many of you folks have ever googled someone when you wanted to find out more info about them? I think we all have. But at the same time you’re googling others, others are also googling you–what are they finding?
Knowledge is power, so google yourself, and if you don’t [...]
Yeah, that’s right–I bet when you signed up for Digg or any of the other social media joints that you just threw together your profile using minimal brainpower (I did too )
Well, Brent Csutoras over at Search Engine Land is preaching about how to create a smart social media profle, and he is totally [...]
Scott Monty, Ford Motor’s social media head, recently wrote an article that reminded me how easy it is to get tunnel vision. Admittedly, I focus all my energies on the “most popular” social media sites namely: Facebook, MySpace, Twitter and Bebo. I dabble with other social media sites (who doesn’t watch YouTube?) but lately these [...]
If you thought that social platforms are solely for marketing purposes that where you’re so wrong. Social computing technologies are emerging that will help businesses not just in the marketing world but also in product development. In the embedded YouTube video below Robin Saitz, Senior Vice President for Solutions Marketing & Communications of the Product [...]
Google is making waves again, that is Google Wave. Google wave is getting rave reviews from all over and is obviously something that will be changing the way we communicate online. The team that came up with Wave, headed by the Rasmussen brothers, designed Wave with one thought in mind – how email would look [...]
If you want to really use social media effectively for business purposes you need to be aware of two basic things:
1. which social media platforms most people use; and
2. what people use these platforms for.
The answer to first question is quite obvious since the popular platforms right now are undoubtedly Facebook and Twitter. The second [...]
We have been hearing that if you want to earn or do business today, the money is in online advertising. This covers areas of advertising towards the Internet market as well as earning from online advertising. But while many enjoyed ease as far as earning from advertising programs like Google Adsense or affiliations with companies [...]
A recent survey of U.S. journalists by Brodeur reveals that over 75% of reporters turn to blogs for information when doing research for stories and that “blogs are not only having an impact on the speed and availability of news, but also influence the tone and editorial direction of reporting.”
I find this easy to believe! [...]
Social platforms are playing a huge role in the political world, both for the voters trying to gather information or express opinions, and also for candidates who wish to get their two cents out to their younger, web savvy constituents.
No longer can anyone use the excuse “I didn’t vote because I didn’t have enough information [...]
