Brand building is something that businesses, both big and small, take very seriously. Your brand is after all the one that carries your company’s name and products, influencing a customer in that truly subtle way each time they shop, whether in a convenience store or online. Brand building is a process that takes a whole [...]
Cooking is one of the most relaxing and fulfilling hobbies that one can have. Even those who do not have much experience in the kitchen can derive all sorts of pleasures from coming up with various creations that everyone can eat. One thing that is necessary – both for the seasoned cook and the newbie [...]
Making your web site as attractive and as user friendly as possible is something that should be at the top of your priorities. After all, with the countless web sites that are in existence today, the competition is as fierce as could be. If you are aiming to achieve good results for your web site, [...]
Customer feedback can be a valuable resource in many aspects of business. When it comes to your site’s SEO and internet marketing plan, customer feedback can be an absolute gold mine of information. That is, if you can get it. It is an unfortunate fact of business life that people rarely tell you about the [...]
If you thought that social platforms are solely for marketing purposes that where you’re so wrong. Social computing technologies are emerging that will help businesses not just in the marketing world but also in product development. In the embedded YouTube video below Robin Saitz, Senior Vice President for Solutions Marketing & Communications of the Product [...]
Scott Monty, Ford Motor’s social media head, recently wrote an article that reminded me how easy it is to get tunnel vision. Admittedly, I focus all my energies on the “most popular” social media sites namely: Facebook, MySpace, Twitter and Bebo. I dabble with other social media sites (who doesn’t watch YouTube?) but lately these [...]
AnnLuck posted her rules of engagement for any business using social media in Youmoz and I’m going to expound on her points. 1. Be transparent – Do not post as someone else, especially as a customer just to appear like someone’s interested in your company and/or product. Disclose your true identity and intentions. 2. Never [...]
Can I see a show of hands–how many of you folks have ever googled someone when you wanted to find out more info about them? I think we all have. But at the same time you’re googling others, others are also googling you–what are they finding? Knowledge is power, so google yourself, and if you [...]
Yeah, that’s right–I bet when you signed up for Digg or any of the other social media joints that you just threw together your profile using minimal brainpower (I did too ) Well, Brent Csutoras over at Search Engine Land is preaching about how to create a smart social media profle, and he is totally [...]
Google is making waves again, that is Google Wave. Google wave is getting rave reviews from all over and is obviously something that will be changing the way we communicate online. The team that came up with Wave, headed by the Rasmussen brothers, designed Wave with one thought in mind – how email would look [...]
