We all know about TweetDeck and its derivatives, right? It seems that right now, the only options that you have for a desktop Twitter client would be TweetDeck and another Adobe Air-based client. Here’s the thing: I kind of hate Adobe Air. Sure, it’s a great way to build amazing desktop applications, but the runtime [...]
There’s bad news for businesses counting on their ads on social media sites to DIRECTLY affect their sales. Mark Dolliver of Adweek says that a recent study by Knowledge Networks has shown that “just 16 percent of the social-media users surveyed said they’re more inclined to buy brands that advertise on social sites.” The good [...]
By increasing your PPC quality score you can ensure more profitable PPC campaigns and improve the user experience so that you get better click through rates. Here are some more top tips on boosting quality score so that your pay per click campaigns bring in the results you need: Tip 4 – Ditch underperforming ads [...]
PPC management companies are always striving to improve their quality score with the likes of Yahoo, Google and MSN. The quality score is generated according to the relevancy of the PPC account to a user’s search query and experience. The better the quality score, the lower the cost paid per click (technically) and the better [...]
Social Media is undoubtedly relevant these days and is proving just how much more with the latest cross-platform event that’s set to raise lots of money for charity: Social Media Smackdown for Charity – Celebrities Compete, Charities Win. Indeed this competition leaves no losers. The Social Media Smackdown started yesterday and gives celebrities only ten [...]
Meeting people or carrying out transactions today are no longer constrained to having a personal computer or laptop. The important thing is to get online, access the web and check out social groups that seem to be growing in numbers as the years pass. Thanks to gadgets that have been brought to us by technology, [...]
We all hear that the way to do business today is via the web. Many people have shifted their attention on social media but it is not that simple. For one, you have to sink yourself in to the proper social network that suits your business model. There are millions of social networking groups out [...]
Google is definitely not content with being the leader in the search industry but is bent on making an impact on the social media industry as well. They have Open Social, Real time search, and Social search … and now they have Buzz. Buzz was launched just last February 9 but the Buzz section of [...]
If you have any doubts that the social media wave is here to stay then maybe Nielsen’s latest findings will make you a believer. According to the Nielsen Company recent studies show that the time spent by people from U.S., U.K., Australia, Brazil, Japan, Switzerland, Germany, France, Spain and Italy in social media sites have [...]
According to the Strait Times a survey of 100 small and medium enterprise businesses from 5 countries in Asia showed that 72% of the businesses use social media platforms like YouTube, Twitter and Facebook. Facebook is in the lead among the social media platforms with 79% of the business users citing Facebook to be at [...]
