Posts in "Opinion"
2012 might mean the world’s end if you believe the popular doomsday movie, but it sure is looking good for those who have invested much, and are thinking of investing their resources in social media. With so many different internet marketing strategies to choose from, it seems that next year (and probably more years after [...]
Both large and small businesses are getting in on the social media game. This means that social media strategies are getting integrated into their marketing schemes. In order to form a good social media strategy, a business needs to consider this type of marketing from several different standpoints. The following are some strategic elements that [...]
You may be aware that social media has become a very popular new way for businesses to approach internet marketing. Why is this the case exactly? Understanding the underlying reasons why social media helps businesses to succeed is a good first step in implementing these types of marketing strategies.
Though metrics for evaluating the effect of social to businesses are still questionable, businesses everywhere are hopping onto the social media bandwagon. As we all know though if everyone’s starting to pay attention, though we don’t have neat round figures to prove that something is good or beneficial, then something must be right about that [...]
Guest blogging is something that we have heard of today. While you are not really compensated for it, the backlink is really the thing that should be checked out. We all know that links to our site will be the best way to drive in traffic and apparently, this is one alternative you can really [...]
One thing anyone would surely hate is getting email alerts from certain applications like Tagged or WAYN. While you are not subscribed to them, alerts find their way to you mailbox mainly because your friends have chosen to send them to you or because they have allowed access to their email box to which emails [...]
Customer feedback can be a valuable resource in many aspects of business. When it comes to your site’s SEO and internet marketing plan, customer feedback can be an absolute gold mine of information. That is, if you can get it. It is an unfortunate fact of business life that people rarely tell you about the [...]
If you thought that social platforms are solely for marketing purposes that where you’re so wrong. Social computing technologies are emerging that will help businesses not just in the marketing world but also in product development. In the embedded YouTube video below Robin Saitz, Senior Vice President for Solutions Marketing & Communications of the Product [...]
I have written about not depending solely on social media platforms for your business. That is not to say that you should not jump into the bandwagon. I was merely pointing out that it is not wise to simply rely on one venue. Experts still see social media as one big way to reach the [...]
There’s bad news for businesses counting on their ads on social media sites to DIRECTLY affect their sales. Mark Dolliver of Adweek says that a recent study by Knowledge Networks has shown that “just 16 percent of the social-media users surveyed said they’re more inclined to buy brands that advertise on social sites.” The good [...]