Category — MySpace

Well, I hate reporting this, seeing as though this is Social Platform Journal and all but the web analytics outfit comScore says that social networks are staring to lose their appeal, particularly MySpace, Bebo, Friendster and even the social network darling Facebook.

From Creative Capitol:

But the pain is not just a MySpace problem. It seems to be an industry-wide issue. The total audience of U.S. social networks seems to be stuck at a low-to-mid-single digit growth rate, while the engagment metrics are falling for just about everyone. Time spent on Bebo.com has been sliced in half over the last four months, while Friendster’s time spent has plummeted nearly 75% in the same time period. Overall, minutes spent per site fell 5% in December 2007 compared to the year-ago period.

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I bet when you woke up this morning, you thought to yourself, “Today feels like it’ll be a special day in social media history!”

Well, it could be, depending on how many MySpace users Simon Owens has managed spur to action. Today is the day that Owens has declared “International Delete Your MySpace Account Day”.

Owens says of his initiative:

The idea quickly caught fire, being linked to on hundreds of websites spanning from Digg to Fark to MSNBC. Several journalists interviewed me about the day, including live radio and television interviews. I was also interviewed by a journalist at the Washington Post. A Myspace spokeswoman even responded to the event.

Regarding the event, MySpace spokesperson Rebekah Horne, vice president of Fox Interactive Media and MySpace in Australia and New Zealand, had this to say:
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Simon Owens has had it with MySpace and has declared January 30 “International Delete Your MySpace Account Day”.

If you’ve experiences the annoyances of MySpace, you probably don’t need much convincing to delete your account, but in case you’re still teetering on the verge, Simon’s outlined his main motivators for giving MySpace the boot:

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