Scott Monty, Ford Motor’s social media head, recently wrote an article that reminded me how easy it is to get tunnel vision. Admittedly, I focus all my energies on the “most popular” social media sites namely: Facebook, MySpace, Twitter and Bebo. I dabble with other social media sites (who doesn’t watch YouTube?) but lately these three have been the only ones I have been really putting significant effort at least when it comes to business. My excuse for this one is that at least these four are the ones that are really popular among my target market. However, as Mr. Monty reminds us, “Facebook does not rule the world. At least not yet.”
Anyway here’s a quick guide on the other social media sites you should be paying attention to and pouring some effort in based on the country/region your business operates in. Please note that both the map and the table is from Scott Monty’s blog. Visit the blog for the interactive map.