Managing a social media campaign can be very tedious with so many accounts to update or post on regularly. It becomes especially time consuming if you are managing the social media push for more than just one site or blog. Unless your entire job description is posting on social media sites and moderating comments, you can bet that other aspects of your work will be pushed aside or that you’ll end up not being able to be on top of your social campaign.
To keep the amount of daily tasks that need to be done on a more manageable level, it would be a good idea to automate those that you can. IFTTT (pronounced like gift but without the G) allows you to do this using a simple statement to create “recipes”. The statement “If this then that” lets you define an action (that) for every trigger (this) that occurs on your channels.
For example, you can use a simple but powerful recipe to automatically post feed items on your Twitter account. Instead of having to skim through your feeds every single day and then manually tweet each feed update, IFTTT can handle this for you. You can choose to post specific feed items based on keywords, post your G+ status, or cross-post your Pinterest pins on Twitter. Of course, you get to predefine the hashtags that will be used as well. You can say that IFTTT is another perfect Twitter tool to add to your marketing efforts.
The example above, however, is just one of the many ways that IFTTT can help you be more productive. From automatically downloading or uploading photos and files for you to setting up notifications to your email when it’s going to rain that day, IFTTT gives you more control over your life online. This way you can focus your efforts on other tasks that really do need your attention and cannot be automated or delegated.