Google is definitely not content with being the leader in the search industry but is bent on making an impact on the social media industry as well. They have Open Social, Real time search, and Social search … and now they have Buzz.
Buzz was launched just last February 9 but the Buzz section of my gmail has been BUzzing like crazy since then (excuse for the corny pun but it truly is buzzing!). For those who don’t use Gmail then you are definitely missing out on a great social tool that in essence collates everything from your social network and allows you to view them trhough your Gmail. Why Gmail? Because Buzz is built into Gmail!
Some of the things you can view via buzz are status messages, photos, videos, and links posted in Buzz. You can also import updates from your Google Reader, Twitter, Flickr, and PicasaWebs. You can also access Buzz by phone by pointing your phone’s browser to buzz.google.com.
According to Todd Jackson, Product Manager of Gmail and Google Buzz, “Our belief is that organizing the social information on the web — finding relevance in the noise — has become a large-scale challenge, one that Google’s experience in organizing information can help solve.” Google Buzz is obviously, in their opinion, one of the solutions.
For businesses worldwide it’s time to start coming up with an action plan on how to take advantage of Buzz. Knowing how big Google is, it’s only a matter of time for Buzz to be one of the major social platforms that you just can not disregard.