Are you into selling any kind of products? Do you wish you could also get online and do your marketing on the internet but don’t know how to create a website?
Take heart because you can find other avenues to sell your products and one of them is through social media. In fact on Facebook alone, you can already set up a mini-website where you can provide information and photos of what you’re selling.
Assuming you already have a personal Facebook account, the next thing you should do is to set up a Facebook page. This can be linked to your personal account but is a separate page which allows you to
use it exclusively for business purposes.
A very important step when creating your page is to populate it with as much information about your business. Include contact details, return policy and shipping policy.
Post photos of your products and organize them according to albums. Do make it a point to provide a clear description of the items and include their prices if necessary.
After setting up your Facebook business page, driving traffic is your next priority. You can do this by putting the name of your business as your employer in your personal account’s About section. When you do this, the name will automatically become a link, which when clicked will direct people to your business page.
It’s also an advantage to link your Facebook page to your other social media accounts such as Twitter and LinkedIn. You can include them in the About section.
You should also make a shoutout of the page and your business on your Timeline. Remember, you still don’t have followers immediately after creating the page so posting a status update about the products you’re selling will help spark the interest of your friends who will then be encouraged to visit it and like it as well. Your shoutout should be something intriguing that will prompt people to click on the link to your business page. You can also include a photo if you like.
Finally, once you’ve gained some followers there, do ensure that you update your page regularly. This way, your updates will show in their news feed and they’ll be reminded about your and your products.
Photo via blog-astuces.com