Twitter is not content in being the fastest growing social media platform out right now and is looking to expand its search horizons. During a panel last Wednesday, TweetUp with Twitter & LinkedIn, Santosh Jayaram of Twitter revealed to panel moderator, Rafe Needleman, that they will be expanding Twitter Search’s index to include links found on tweets. Currently Twitter Search’s index only includes keywords found in tweets. What this means is that Twitter Search will be more powerful and useful for its users.
Though some think that this will have Google quaking in their boots Siegler of TechCrunch points out that Google has no reason to be afraid. According to Siegler, “Twitter Search isn’t meant to replace Google, that’d be dumb. At this point, no one is going to beat Google at its own game. Twitter Search is meant to be a different kind of powerful search engine in its own right. A smaller, potentially curated, real-time search engine.”
Aside from expanding their search index Twitter is also planning on coming up with a ranking algorithm based on reputation. As of now the actual rep-based algorithm is still in the works but we can be sure it will make your Twitter account more valuable, at least if you’re doing your job of building your rep on Twitter. The rep-based ranking system should help filter out low-value retweets.
So now whether it be social media or search it seems like Twitter is the happening place to be.