If you thought that social platforms are solely for marketing purposes that where you’re so wrong. Social computing technologies are emerging that will help businesses not just in the marketing world but also in product development. In the embedded YouTube video below Robin Saitz, Senior Vice President for Solutions Marketing & Communications of the Product Development Company (PTC) discusses the use of social computing in product development.
According to Saitz their latest product, called Windchill, was developed as a solution to difficulties encountered by companies developing products that have teams that are globally distributed. She also says that, “Product development has always been about collaboration and these technologies can take product development to a much higher level,” and that, “The combination of social computing with product development is the emergence of an initiative that we call social product development.”
If social product development seems very revolutionary right now Rob Gremly, executive vice-president of PTC, says that it is actually how the status quo of the work environment in the future. Gremly said, “Social product development is the next step in the evolution of how people work together. The idea that social product development was ever considered to be a new and revolutionary model will seem inconceivable to the next generation of engineers who have grown up with social networking as a normal vehicle for information sharing. Organizations that are able to harness the power of social computing in their product development strategy will quickly outpace their competitors with greater operational efficiency and ultimately better products.”
So make sure you aren’t left behind and start harnessing the power of social product development in your own business.