If you have any doubts that the social media wave is here to stay then maybe Nielsen’s latest findings will make you a believer.
According to the Nielsen Company recent studies show that the time spent by people from U.S., U.K., Australia, Brazil, Japan, Switzerland, Germany, France, Spain and Italy in social media sites have gone up by 82% compared to last year: up from an average of 3 hours per person to 5.5 hours per person. In addition to this the number of people (unique visits) logging in to social media sites has also gone up 242,039,00 to 307,428,000.
Australia leads in the average amount of time spent per person at almost 7 hours (6:52:28) while United States lead in the number of unique users at 142,052.
The trend is of course good news to social media marketers from all over but despite this good news it is good to remember to be strategic in your social media efforts so as not to waste your resources. Your strategy should not only include the choice of social media platforms to use but also the form of your marketing (good old ads, tweets, etc.) and the actual content of your ads. Make sure you continue to supplement your social media efforts with other marketing methods that work for you. Remember success in social media circles isn’t your end goal, your efforts in this area should mesh with the rest of your business strategy so as to get the best results possible.