It cannot be denied that social media is among the marketing platforms that many businesses use today to reach out to their target audience and attract more visitors. They even hold contests and giveaways using Facebook, Instagram and Twitter among others.
While there were earlier reports recommending business to move their contests to their own website, those who have been there and done that say otherwise. The more experienced in using social media strongly believe companies including small business owners should continue to utilize the social platforms in conducting their giveaways and other promotions for their followers. They stressed that while some fans may only just be purely following them, they should not lose hope and instead, develop a positive attitude that these followers will become future customers.
Giving up on social media is not the right thing to do for now and maybe, not even in the future. It is a powerful tool for capturing potential customers and engaging people to keep them loyal to your brand.
What’s needed is more creativity in coming up with giveaways and contests. Go beyond the usual liking the page requirement. Some companies have come up with photo contests that require liking and sharing while the others have done other more unique strategies.
Regardless of the type of online contest you launch, social media should definitely be a part of it. You can promote it as well on your website or blog but ideally, launching it on social media is the right move to make.
Photo via lambaro