Using social media for your business is something that you are already probably sold on. However, before you do jump on the bandwagon, it is better to strategize carefully so that you don't end up pouring in more effort and resources on a social media campaign that does not give a commensurate return, whether that be in terms of an image or brand boost or in direct sales.
To be able to launch a successful social media campaign, the very first thing you should do is to choose the social media platform or site that would best suit your product/service. There are many popular social media sites right now, with Facebook still reigning supreme in the social media world. However, just because Facebook is the most popular right now does not automatically mean that placing ads on Facebook concentrating solely on your Facebook page is the best social media strategy for your product. Going all out and building up your social profile an all the popular social media sites also does not make sense, because you will need to pour in too much resources for your social media campaign to do that. Besides, as already mentioned, not all the social media sites will be apt for your product, so that spending your time on some of the social sites will just be a waste of time.
If you're wondering which social site would be best for your product, here are some tips to help your decide which site(s) to use:
- If you are into personal brand building, make sure to use LinkedIn and Twitter. Facebook is ok, but be careful about keeping your personal and professional profiles separate.
- For products that are more into the creative side or would look great in pictures, you might want to consider Pinterest and Tumblr.
- If you are heavy on promotions, go ahead with Facebook.
- And if you just can't decide you can't go wrong with Facebook.
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