There’s no question that Twitter is helping a lot of entrepreneurs and business organizations in their marketing efforts. This popular social media platform has currently more than 200 million active users with some 340 million tweets being made each day.
I’m pretty sure you still want to improve on this aspect so here are must-have tools that can help you keep track of your marketing campaign and the behavior of your target audience.
Buffer is a free tool that lets you schedule your tweets in advance. It also provides data on the clicks you get, the number of retweets from your tweet and people who have retweeted or favorite your tweets.
Goo.gl URL Shortener is one service you can use to shorten long urls you want to include in your tweets. It is very user friendly and has a simple design plus it also has analytics that can track the number of clicks on your links, the browser people use to read your posts and their location.
Klout provides insights on a variety of things such as your influential tweets in the past 3 months, your articles people are most interested in and the influential users who have engaged with you.
SocialBro is an analytics tool that lets you gather data on the most active users, the time of day they tweet, the number of your followers, their location, how often they go online and many other insights.
TweetReach monitors the reach of your tweets. You just need to insert your blog URL or the URL of your blog post to get the right information. Some data it will help you gather are the exposure received from the URL, the number of times it was retweeted and the top contributors who shared your URL.
Photo via christine.biz and conversationagent.com