Facebook may be the social media platform with the most number of users, but that doesn’t mean that Twitter with its estimated active monthly users of 100 million is something to scoff at. If you have been neglecting Twitter in favor of Facebook for your business’ social media campaign, then you are seriously missing out [...]
Earlier this month I enumerated the reasons why Timeline is good for businesses. Well it seems that businesses (and even private individuals) no longer have a choice but to adapt to Facebook’s new layout since Timeline is going live in a few days, no matter what your preference might be. So if you haven’t received [...]
Facebook’s Timeline has both fans and detractors, which is to be expected of any new major UI upgrades. After all, some will find it pretty and useful, while some will just want to keep on using the old look being more comfortable with it. No matter what your personal preference may be though, for your [...]
2012 might mean the world’s end if you believe the popular doomsday movie, but it sure is looking good for those who have invested much, and are thinking of investing their resources in social media. With so many different internet marketing strategies to choose from, it seems that next year (and probably more years after [...]
Skype announced last week that the release of Skype 5.4 Beta for Mac and 5.7 for Windows will mean support for Facebook-to-Facebook calling from within Skype. While video calling within Facebook has been possible for a few months now thanks to Skype, the ability to call your Facebook contacts while logged in to your Skype [...]
Harnessing the power of social media to leverage your business site is the in thing right now, especially since it is indeed proving to be an effective multi-purpose marketing strategy. However, it is a mistake to rely on social media marketing alone since its effects can take some time to become evident. The wiser course [...]
Finally, Google has launched a way for businesses to easily join in on the social media fray on Google+ via the Google+ Pages for businesses. Although I’m quite sure that this feature has been in the works for some time now, you have to wonder if it also has something to do with the whole [...]
Brand building is something that businesses, both big and small, take very seriously. Your brand is after all the one that carries your company’s name and products, influencing a customer in that truly subtle way each time they shop, whether in a convenience store or online. Brand building is a process that takes a whole [...]
The announcement of the iPhone 4S caught everyone by surprise as the whole world had been expecting the launching of a completely new model – the iPhone 5. Despite the disappointment in not seeing the much awaited iPhone 5 unveiled early this month, almost everyone quickly shed their frowns as the cool features of the [...]
